"If it doesn't work it's not good design; no matter how clever, how appealing
or how novel. Creativity is the application of original
thought to develop effective business solutions."
Business Ethos - Jack Cave
Currently looking for a new and challenging position in a forward thinking, fast-paced
organization with a leading position in the market.
"Provide me with the goal, I will provide the solution!"
Personal Profile Summary:
Talented and professional Creative Director with a proven track record in creative
marketing and an excellent professional reputation gained over eighteen
years in industry.
Background in Tabletop, Licensed Consumer Products and the
Greeting Card Industry, for international industry leaders - ZAK Designs
Inc and Hallmark Cards Inc.
A successful career in leading business strategies with passion,
enthusiasm and commitment. Broad experience in delivering the requisite
level of creative output to source product from the domestic sector,
to the Far East, which results in delivering product,
that exceeds customer expectations.
Experienced managing teams of large designers and creative
marketers with a dynamic and motivational style.
The ability to successfully commission and manage all complex
levels of support required for every aspect of a global marketing and
international trade show program, from initial design through to completion.
Personal Details:
Name: |
Jack Cave |
Address: |
2251 South Michigan Suite 300 |
Telephone: |
509 939 2837 |
E-Mail: |
cavejackr1@sisna.com |
Web Site: |
www.jackcave.com |
Educational: |
Kansas City Art Institute, Kansas City, Missouri. |
Digital Experience: |
Freehand, Adobe Illustrator, In design, Photoshop and Microsoft Word |
Employment Profile:
2001 - 2005 |
Director of Creative Marketing
ZAK Designs Inc. Spokane, Washington. |
Managed a team of creative professionals in a
trend-focused, fast-paced manufacturing and design business. Responsible
for the creative
brand strategy and implementation of this
strategy nationally and internationally, while managing an annual budget
in excess of $700,000.
Key Achievements:
Created a more contemporary, trend-focused image for Zak Designs
Inc. The fresh, exciting and innovative brand identity gained a new appeal
and captured a new high-level national clientele such as: Crate & Barrel, May Corporation, Pier 1, Tupperware, Lands End, Urban Outfitters, and
Target. Internationally, Zak Designs Inc. attracted new clients including
- The Conran Shop, Selfidges, Designers Guild and Galleries Lafayette.
As a direct result of a new and revitalized image and the
creation of a unique global brand, Zak Designs Inc. experienced sales
increased by 38.3% from 2001 to 2004. This creative brand strategy translated
into an increase in volume over this period; specifically a 24% increase
in gross sales in the year from 2003 to 2004.
Successful creation and development of corporate identity
and sub-brand identities. This included the development of creative brand
strategies for all sub-brands in both the Children’s Consumer Product
Division and the adult Tabletop Division. Including the introduction brand
style guides, specific market-focused advertising campaigns and introduction
of a more accessible and interactive web site.
Networked with internationally acclaimed designers,
illustrators and licensors creating a dialogue
that became a highly successful fusion of trend-focused creativity and
marketable product development.
Successful translation of the global brand experience vision
into a new 3500 square feet flagship showroom concept in New York City.
"The very essence of leadership is that you have to have a
vision."
1987 - 2001 |
Graphic Design & Creative Marketing Strategist
Hallmark Cards Inc.
Kansas City, Missouri.
|
Reporting to the Creative Marketing Director and responsible
for the creative management of all trade show projects and the management
of the trade show team. Responsibility for the monitoring and reporting
of a substantial annual operating budget.
Key Achievements:
Successful development of graphic concepts and innovative
exhibit designs that translated into time and cost effective solutions
for trade shows and special events.
Introduced the concept of having leading Hallmark artists
and writers work in the trade show booths. The opportunity to see the
creative process in action not only generated excitement in the buyer
but also translated additional sales.
Defined and delivered merchandising solutions for all domestic
and international trade shows; many of which developed into the merchandising
strategy for end of aisle, plan-o-gram and outposts for key clients such
as, Target, Wal-Mart and Kroger etc.
Designed and created marketing and sales collateral for the
Party Express Division at Hallmark Cards Inc.
|